Instagram is now owned by Facebook. Instagram introduced its short-form video feature on August 5 in over 50 countries, which is known as Instagram Reels. The integration of the Reels on Instagram is another attempt by Facebook, like Stories and IGTV, to keep the users longer on the platform. For those who are all familiar already with the biggest and leading sort form video network TikTok. In Instagram Reels, users can make ad editing the video together, engaging video content and dynamic video content fifteen seconds clips. The video can slow down content or speed up content, which is incorporated with AR effects. You can also set the tracks of music to the Reels video with the help of the library of the platform. It includes the align feature; also, it will help you to recreate those jump cuts, a special type of editing technique for a video that is used commonly on TikTok. Once you are happy and satisfied with your video, then you can choose the relateable cations and relatable hashtags to increase the discoverability of your video content.

You can share your Reels with your followers and friends through the “share” option to other social media networks. Once you completed the video..you can also share your videos in the Explore feed and your Instagram Stories. 

ALGORITHM OF TIKTOK REELS

TikTok’s success is largely due to its great algorithm. Based on the algorithm, only the For You Page of TikTok generated its content. The algorithm is based purely on how the users engaging with videos on the platform and with the priority-based and interest-based of the users with the video content. Engage the viewers by purchase Instagram Reels comments for your videos . For getting more engagement rates and testing the engagement rate, TikTok pushes the video to some groups of people once you created and posted video content on TikTok.

But the traditional algorithm of Instagram works in the opposite way, which means based on the people you follow and who are all you mostly engaged with is used to prioritizing the content.  Reels offers you a great opportunity for business brands. You can get another unique way and fun way to engage with people on Instagram with the help of the Reels if you have the established followings on Instagram. Mainly Reels appear on the Explore page so that people can find your Reels easily if your account on Instagram is public, whether they follow you on Instagram or not. To further drive the initiatives of sales and garner a bigger awareness of the brand, this is the major brands looking for. Influencer marketing is the famous one nowadays for brands and businesses instead of Stories and irregular posts.