THE BEST TIME TO POST POSTS IN 2021 ON INSTAGRAM

Maximize your engagement and exposure by posting content at the right times. Is there any best time of the day to post on Instagram so that your videos and images get more comments, likes, and more views? Figuring this out can be a little hard.

HOW TO POST CONTENT ON INSTAGRAM

First of all, since Instagram is mainly accessed via phone devices, users can quickly take a glance at their feed on Instagram anytime and anywhere they want. Along with the following strategy, Buy auto Instagram likes  will help you to get more engagement and reach. Posting, interacting, and viewing features are quite different on Instagram than other social media networks, making the platform quite harder to find when users are most active.

THE ALGORITHM OF INSTAGRAM AND WHAT DOES IT MEANS FOR A GREAT TIME TO POSTS THE CONTENT

Instagram revealed the secrets behind the algorithm of its platform in 2018 in a presentation and explained that the three topmost factors that influence how content shows up in a feed of users include:

Interests: posts featuring content an audience has shown interest in previously will display more frequently at the top of Instagram’s feed.

Recency: most recent content gets ranking priority over other posts that are weeks old and days old.

Relationships: posts with users, family friends, and friends with higher overall interactions in the past will display very close to the top of the feed.

Recency is the clear and best factor that you will want to pay attention to. If you are searching with when to post, you have to follow some tips for recency:

  • Post your content more often rather than less frequently. More often means most recently shown content/posts.
  • Specifically, post at most engagement times of the week or day. If your post was made recently when your target audiences are more active, it’s more likely your post will be seen. 
  • Instagram also stated that content is never hidden from users. 

WHAT IS THE MOST RECENT RESEARCH TELLS PEOPLE ABOUT WHEN TO POST PHOTOS AND VIDEOS ON INSTAGRAM

The best times to post on IG are Friday at 10.00 a.m. and 11.00 a.m and  Wednesday at 11.00 a.m. Weekends also see the higher engagement rate and reach. Overall engagement remains the highest from Tuesday (between 10:00 a.m. and 3:00 p.m) to Friday (between 10:00 a.m. and 3:00 p.m). Among all the weekdays, Sunday receives the lowest rate of engagement. Engagement is also lowest on weekdays between 11.00 p.m. to 3.00 a.m. The best day to post your posts on Instagram is Thursday and the worst day to post on Instagram is Sunday because Sunday posts see the lowest engagement rate.

Saturday: 8:00 p.m., 11:00 a.m, 7:00 p.m.

Sunday: 4:00 p.m., 7:00 a.m., 8:00 a.m.

Monday: 10:00 pm., 6:00 a.m., 10:00 a.m.

Tuesday: 9:00 a.m., 2:00 a.m., 4:00 a.m.

Wednesday: 11:00 p.m., 7:00 a.m., 8:00 a.m.

Thursday: 7:00 p.m., 9:00 a.m., 12:00 p.m.

Friday: 3:00 p.m., 5:00 a.m., 1:00 p.m.

Timing:

 5:00 a.m., 7:00 a.m. – 9:00 a.m., 11:00 a.m. – 2:00 p.m., 3:00 p.m. – 4:00 p.m., 5:00 p.m. – 7:00 p.m. : times are a good time to post

A STEP BY STEP GUIDE TO STRATEGICALLY USE THE IGTV ON 2021

Compared to the Stories feature of Instagram, the Instagram Tv (IGTV) lets you create longer-form videos and share them. The feed videos are long up to sixty seconds, and Instagram stories are long up to fifteen seconds. On the other hand, IGTV, when uploading through the phone it can be up to fifteen minutes in length, and when uploaded through desktop, it can be up to sixty seconds. To grasp the attention of viewers obtain IGTV views cheap from our service. This IGTV opens up a world for chances for content creators and brands to experiment with ideas and content they might not have previously considered. 

Recently Instagram introduced the ability to save the LIve session of Instagram as Instagram TV (IGTV). This efficiently features the process of content creation and stops the businesses and brands from having to regenerate the process and think up new ideas every single time. 

THINK OF A REPLICATE SERIES OR FORMAT

The style of the content is one of the major differences between IGTV and Stories. For example, your Instagram Stories can be your recent work, latest project, ready and rough moments from your day, or more candid. The best way to use Instagram TV is to create a repeatable style and theme that your audience can accept with each part. This will make your audiences and followers come back for more, obtain IGTV Likes for your series and gain much more likes.  At a particular time or day of the month or week, they can click on your account/ profile and tune into your latest Instagram TV, which will wonderly work for deepening the relationships with your followers.

For example, a skincare brand might have two different series on IGTV: the first one focuses on what products suit what type of skin and why and another series focuses on how-tos and tutorials.

CREATE A VIDEO FOR IGTV LIKE A GREAT MOVIE

Include the below steps when you are creating an IGTV video: teaser of the videos, title screen of the video, compelling introduction of the videos, three to five succinct points of the videos, and finally, a call to action.

GROW THE EXCITEMENT FOR YOUR IGTV VIDEO

Whether you are a brand or business new to Instagram TV or a long-time user, use each episode as a chance to build a story around your content. First, we have to discuss the various iGTV elements and how to optimize them: thumbnail of the video, title of the videos, caption of the videos, hashtags of the videos, URL of the videos, and Upload of the videos. 

Thumbnails of IGTV: to grab people’s attention, cover images or thumbnails are the great keys.

Title of IGTV: keep your title as punchy and short as possible.

The caption of IGTV: ensure the caption of your IGTV is a spark to the conversation and easy to read.

Hashtags of IGTV: use the hashtags from twenty to thirty and make sure that they are relevant to your content.

URL of IGTV: you can include clickable links with your IGTV captions.

Uploads of IGTV: you can upload the IGTV videos from both desktop and mobile.

The Ultimate Guide To Create, Edit & Share Instagram Reels

Instagram rolled out a new feature called “Reels” which allows you to create short-form videos for  15-30 seconds along with few editing options to make your content attractive. Reels is about your creativity and entertainment. Though Reels is fairly similar to TikTok, there are some main differences between the features of Reels and TikTok. In this article, let us see how to create, edit and share Instagram reels

Steps To Create Instagram Reels

Open the Instagram app and Tap the camera in the top left corner. There are three options like Stories, IGTV and Reels. You are going to create Reels. So, Choose the Reels Tab.

There are four icons on the left side in the Reels mode. Making effective use of these editing options can spruce up your video and gather more likes on Instagram Reels within a very short time from posting the video. Consider using music, playback speed, effects, and Timer.

  • Music: Select audio to a background of your video content.
  • Speed: Based on your content, choose the playback speed like slow motion or fast forward.
  • Effects: AR filters are masks and backgrounds which make your video interactive.
  • Timer: You don’t have to stop recording if you use the timer option which helps to predetermine your video length.

There are few camera settings also available like change the front or rear camera and turn the flash on or off. Furthermore, if you would like to add pre-recorded videos, you could add it from your phone library using plus sign at the bottom of the corner.

How To Edit And Share With The Audience?

Don’t be surprised that there are still a new set of four options too at the top of the screen. 

  • Text: Use this while you want to change the font style and font colour.
  • Draw: Doodle with a number of colors on the video.
  • Stickers: Add stickers, GIFs and emojis based on your interest.
  • Download: Tap to save your video on your phone or pc.

Finally, you have seen the Next arrow (>) at the bottom right corner after you are finished editing the video and click the arrow tab. There is an option to write a caption. You can add your video relevant hashtags and descriptive captions. It helps the audience find your video. It’s time to share your video with the audience. 

Now that you will be able to see how many audiences like your Instagram Reels. When your content is liked by more audiences, your video is displayed on the top page. It helps to feed your Instagram profile. Trying to create attractive and authentic content for your business.

Conclusion

Reels have more options to publish more attractive videos to the audience. Your video is interesting to watch the audience. After that, you will have a high engagement, grab the audience’s attention and more visibility. These things help bring your Reels in front of the audience those who are not following you.

TikTok Marketing Guide: Hacks To Work On TikTok Advertising For 2021

Nowadays, TikTok video advertising is on the rise. Not only working with any video content but also posting the short video pranks and promoting the brands that are paying for more bucks for every ad to appear for the next few seconds. 

Moreover, TikTok focuses on the weirdest user-generating video content with higher than 300M active users. 

Yes, spending a fair share of your upcoming quarter’s budget on one type of advertising might look risky. Still, when you have particularly not had enough experience with it before. But the fact is that within the end of 2023, more than 209 million users in the U.S anticipate work e-Marketer. As a result, if you are still considering spending on mobile video ads is a good step, then go ahead! 

Basics About TikTok

Do you remember Vine? It developed faster and fell steeper toughly a few years ago just to be fastly replaced by Musical.ly. TikTok app is admired mostly by teens back in 2017 for finally making lip-sync a dream come true. 

TikTok users can shoot short videos of about 15 to 60 seconds longer, edit them, and reach their trending posts depending on locations and other personal choices. It is the most downloaded app globally that just recently hit the 1.5 billion remarks leaving behind Instagram. 

Who Uses TikTok?

TikTok ranks as the top 10 mobile social media applications with more than 300 million monthly active users. Star celebrities like Will Smith, Mark Zuckerberg, and Jimmy Fallon are among the user base. 

Indeed, the primary problem with the several marketers has come with TikTok because it’s mainly famous with users aging between 16 to 24 years. But the counts are slowly falling as the audience age changes. If you try to focus on the representatives of GenZ in specific, TikTok is your goldmine option. 

Advertising TikTok

Do you know how you get effective results from affiliate marketing? You research, plan, and improve every one of your ad campaigns. This method needs much more time and ideas from your side, yet it sure pays off with an effective result in the end. 

Initially, you need to choose the right platform to perform your advertising process. 

Understand Your TikTok Ads

Initially, these days TikTok is the platform for the Gen-Zers to change whenever they have got their mobile phones in their hands. Thus, TikTok provides mobile advertising potential, where it might be your time to win the competition. 

Next, they are Gen-Zers. It brings out the customized disadvantages, but in primary, it recommends that TikTok has very well-defined audiences; you should plan if or not it suits your necessity. 

Finally, the TikTok video is a selected type of content for achievable content marketers globally and the essential part. 

Types of TikTok Ads

In-feed video ads are a form of traditional advertising. Every ad seems to be integrally perfect for the available feed page. Simply scrollable, not that annoying, and pretty easy to check their performance.

Branded Takeover represented as a full-screen in-depth ad format. It’s generally shown within the first few seconds upon entering TikTok, and it has an image or a GIF on the video. 

TopView Ads is the hybrid form of ad format that works between the brand takeover and in-feed video ads. These ads started when the app initiated that suits the user’s feed page. Contrary to the in-feed ad videos, TopViews occupies the complete screen. Hence, the advertised content is the only factor that lets you grow your profile’s reach. In addition to that, you can buy TikTok fans that ultimately increase your user base and also gain more popularity 

Hashtag Challenges is typically user-generated content at best. The brands require to make a video with definite factors. Say, for example, dance or audio content. You can tag it with branded hashtags that pay to sponsor or straightly within the TikTok marketing methods. Also, you can see people becoming crazy by making variations from the original video. 

How To Grow Your IGTV Channel: 5 Flourishing Tips

I think you all know the most famous app on YouTube & Snapchat, but what about IGTV?

It is a standalone app which is launched in 2018, it’s a completely online video platform. It is one of the new features of Instagram. In this digital world, you can’t ignore the demand for video content. Did you know? The phrase “what is IGTV” was searched 40,500 times worldwide. IGTV is also known as Instagram TV, this feature on Instagram, especially for horizontal and vertical mobile videos. On IGTV, users are allowed to post videos for up to 1 hour, it’s completely good news for business owners, marketers. Because they can share more information about products and services. 

If you are looking forward to growing your IGTV channel, then follow the tips mentioned- below.

Let’s get started,

Tip 1: Keywords Are Mandatory

 Keywords play a major role in finding your content easily by your audience. Imagine how people will discover your content or channel on Instagram?; keywords are a must in your content. On IGTV, you can place your targeted keywords in the name of your channel or in the title. It helps when people search for a particular topic or content; if that matches with your video, it will be displayed for them. Keep in mind, don’t use technical and industry phrases; think about how people will search for particular videos using keywords. 

Tip 2: Post Exclusive Video 

Exclusivity will never backfire; you can use this method to increase your followers rate on IGTV. Try to construct video particularly for your IGTV, find topics that are captivating to your audience. If you use the term exclusive for IGTV, that makes your audience follow your channel. Because they won’t want to miss your new content. That hype among your audience will raise IGTV views and generate more engagement to your channel. Spend some time choosing the topic. Also, you can get ideas from your audience. Posting this kind of video will influence your audience to watch your video without failure.

Tip 3: Make Use Of Story & Live Features 

IGTV has native integration with Instagram. You can use Instagram stories and live features to promote your IGTV videos. Moreover, you can share a preview of your IGTV video via Instagram story directly. All you need to do is tapping the paper airplane at the end of the video you want to share. On the other hand, you can post some exciting clippings as sneak peeks of your new IGTV video on your Instagram story. It makes your audience visit your channel to watch that particular video. 

Another way is by just going live sharing behind-the-scenes for your new IGTV video. It’s like promoting your IGTV video. 

Tip 4: Utilize Other Social Media Platforms 

If you are active on other social media platforms, you can use this opportunity to share your IGTV channel. You can just come up with a teaser or sneak a peek of your latest videos and publish them on YouTube, Facebook, and more. Ask your other media followers to visit your IGTV channel. This way, you can expect more followers.

Tip 5: Do Promotions 

As I already mentioned, it’s a new platform, so it needs promotions to get more reach. You can place your channel in your blog posts. Use an email list to share it through the newsletter. You can add your IGTV symbol or link to your website. 

Conclusion 

I think you all enjoyed this article, we’ll guide you to gain more followers and visibility to your IGTV channel. Actually, it’s a perfect tool to get an engaging audience and to connect with them. Then why are you waiting? Let’s create your IGTV channel and use these tips to develop it. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.